Demographics Overview 
 Self-Directed Audience 
 Audience Personas 
 Audience Profile By Segment:
Lending
Banking
Insurance
 
 

Audience

Demographics Overview
With millions of unique visitors who are both affluent and educated, Bankrate provides an attractive audience base for many types of advertisers.
  Male
Female

  Married
Children under 18 in HH

Source: Omniture, April 2009, and Nielsen//Netratings @Plan, Summer 2009
 
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